SIGNAL

An identity for a space for art, sound and performance.

SIGNAL is a cultural space on Hanbury Street in East London. Bringing together exhibitions, talks, workshops and a broadcast room, it gives artists and audiences a place to encounter new work.

I created an identity that connects SIGNAL’s varied programs while giving each one a distinct visual presence. Built around a custom wordmark and a generative image system, the identity extends across print, wayfinding, motion and a website I designed and coded.

Project
Studio work
Role
Creative direction, brand identity, motion, web design and creative coding
Year
2026

The identity

A shared system for different programs.

The identity combines blurred fields of color with sharp, processed imagery. Each program has its own palette and image treatment, while a shared approach to type, layout and motion brings the season together.

The season

Three programs. Three visual expressions.

The first season brings together an exhibition, a performance program and a series of talks.

Open ChannelThe exhibition program pairs cool blues with dithered imagery.

Live WireThe performance program uses lime, pink and red with horizontal scan lines.

Soft SystemsThe talks program combines green and lavender with halftone imagery.

The three programme posters side by side in frames on a concrete wall: Open Channel, Live Wire and Soft Systems

The engine

Imagery in motion.

I coded a JavaScript engine that generates moving fields of color. A window displays a processed version of the image using one of three treatments: dither, scan or halftone.

The engine produces imagery for the identity and runs live on screen. Visitors can move the window and switch between treatments to explore the system.

Step one: plain noise
01Noise
Step two: the noise folded through itself
02Warp
Step three: colored by signal strength
03Color
Step four: blurred into soft blooms, with grain
04Bloom
Step five: a window reads the signal in focus
05Window
The signal read as a dither
DitherThe image becomes a pattern of dots.
The same signal read as scan lines
ScanThe image is broken into horizontal lines.
The same signal read as a halftone
HalftoneThe image is made up of dots in varying sizes.

The wordmark

A custom mark for SIGNAL.

The wordmark is built from custom letterforms that widen and narrow along their strokes. Rounded corners and changing proportions give it a distinctive shape across print, screens and the space itself.

Type and color

Two typefaces. Three palettes.

An expressive serif is paired with a pixel typeface, bringing the contrast between soft and sharp into the typography.

A shared gray ground anchors the identity. Each program has its own palette, creating a clear distinction across the season.

In the world

Across print, screens and space.

The identity extends from posters and the printed program to digital displays and wayfinding. Shared elements keep each application connected, while the system adapts to different formats and information.

A digital screen at the top of a station escalator: Live Wire tonight, the signal in lime, pink and heat, a scan window and the lineup
A vertical screen on a concrete pillar: Live Wire tonight, the signal in lime, pink and heat, a scan window and the running order
The Live Wire poster pasted on a corrugated steel wall, someone walking past
Two passes on one lanyard: the artist pass for Sophie Clarke on the Live Wire field and the crew pass for Tom Hughes on Soft Systems
The Main Hall entrance wall: Main Hall painted huge over the Live Wire field, a scan window and Tonight, Night Transmission
Stair wall on floor 2: a giant pixel numeral 2 and the rooms on the floor, each with a pixel arrow in its program color
Hanging sign on black: Main Hall, Gallery B, Listening Room and Box office, each arrow drawn in pixels on a tile of its program color
Door plates: Gallery B on gray, Main Hall on black with On air now, Listening Room on twilight

The website

A digital home for SIGNAL.

I designed and coded a website for exploring the program and finding upcoming events. Each program has its own colors and imagery within a shared layout.

The SIGNAL website on a laptop, scrolling from the live signal to the season, the programme and the visit details
A hand holding a phone with the founding member pass open in the wallet: an Open Channel field, a dither window, Founding member and a scan code

The Listening Room

The Listening Room is an online collection of experimental sound and moving-image work. Visitors can choose a work and experience it alongside a visual field that responds to its frequencies, rhythm and intensity.

The SIGNAL website: the Listening Room, each sound work drawn as it plays

Deliverables

  • Concept and naming
  • Logotype and mark
  • Brand guidelines
  • Program posters
  • Out of home
  • Wayfinding
  • Print objects and vinyl
  • Social
  • App and sign-up
  • Website
  • Motion system

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