Sunwink

Wellness, brought back down to earth.

Sunwink set out to bring wellness back down to earth. In a crowded market, it chose optimism.

I led the complete brand build, from strategy to identity: a circular mark that turns like the sun, an always-blue sky, ingredients staged as surreal scenes, and a voice that inspires rather than instructs. One design language, carried through every pack, shoot and screen.

The result is a brand that feels vibrant and true to itself, with a voice of its own in wellness culture and room to grow.

Client
Sunwink
Role
Design Lead, Creative Direction, Brand Identity, Packaging, Illustration Direction, Campaigns, Photo & Video Direction, Team Leadership
Year
2021–2023
Collaborators
&Walsh, Party of One (Photography)
A man at a table of flowers, four arms around him raising Sunwink bottles, against a red curtain

The idea

Plant-powered wellness with a playful point of view, told in bold color and surreal scenes.

IdentityA circular mark that turns like the sun, a sky gradient and a voice that would rather inspire than instruct.

CampaignThe botanical ingredients lead: oversized bottles, vines, flowers and citrus, staged as surreal compositions.

TeamI led the creative from the first day, directing the in-house design team and partners including &Walsh across every shoot.
Illustration: a pink rose bud on a green stem against a blue sky with two soft white clouds
Illustration, developed with an illustrator

Campaign

The ingredients take the lead, in sets as bright as the flavors.

A woman in a blue dress and a crown of flowers laughing, holding a Sunwink bottle, among red flowers against a blue sky
Two Sunwink bottles on pink steps among flowers, ferns, citrus and ginger
Story ad: No booze, only benefits. A bottle of Detox Ginger and a glass on a red ledge against the sky
Sunwink tonics on a pale blue table among playing cards and dice, one being poured over ice
Three Sunwink campaign posters on a wall

Packaging

I worked on every pack. Each tonic and blend carries its own color, from Berry Calm to Detox Greens.

An arm reaching through an arch of leaves in a green set to place a tin of Detox Greens
Detox Greens
Berry Calm being poured into a glass beside its tin, on an orange table
Berry Calm
A tin of Cacao Clarity on a green plate beside a hot cacao, milk being poured, against an orange wall
Cacao Clarity

Website

The sky carries through to the shop.

Sunwink product page for Hibiscus Mint Unwind: a hand raising an iced glass with lemon into a blue sky, the pack options and Add to cart on a pale blue panel
Sunwink homepage banner: Superfoods for Everyday Wellness, beside a hand holding a bottle of Detox Ginger

In the world

The future is plant powered.

Sunwink billboard on a brick wall: The future is plant powered

Deliverables

  • Brand identity
  • Brand guidelines
  • Tone of voice
  • Packaging
  • Illustration
  • Campaign photography
  • Video
  • 3D product renders
  • Out of home
  • Collateral
  • Website
  • Social

Integrated campaigns lifted brand awareness by 20% and engagement by 30%.

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