I’m Rocío, an Argentine-born Creative Director based in New York.
I lead creative work across brands, campaigns, and experiences, bringing ideas from concept to execution. Currently at PepsiCo Design + Innovation, I work with multidisciplinary teams to create brand experiences that connect the physical and digital worlds.
My background is in graphic design and digital art, and I’ve always moved between commercial and independent work. Outside of my role, I make moving-image pieces, explore interactive experiences, and develop experimental creative tools.
Experience
- PepsiCo Design + Innovation Design Manager, Brand Experience 2024–Present
- Independent studio Founder / Creative Director 2016–Present
- Sunwink Design Lead 2021–2023
Selected brands
PepsiCo, Drips by Pepsi, adidas, Converse, Sephora, Estée Lauder, Smashbox, Sonos
Recognition
- Red Dot AwardBrands and Communication Design2024
- SEGD Design AwardInteractive Experience
- Bronx MuseumAIM Fellow and exhibiting artist2025–2026
- ExhibitionsFord Foundation Gallery, RISD Museum, Gallatin Galleries (NYU), FILE Festival São Paulo, Boston CyberArts
Capabilities
- Creative Direction
- Brand & Campaigns
- Art Direction
- Film & Motion
- Generative Production
- Digital Experiences
- Creative Technology & Coding
Education
- Rhode Island School of Design (RISD)MFA, Digital + Media2016
- Universidad Nacional de La Plata (UNLP)BFA, Design in Visual Communication2014
Contact
[email protected] LinkedIn New York